Arugam Bay - A product of DSI !!!!!!!!

A foot ware brand is becoming popular in Sri lanka., Every one knows it as Arugam Bay.A typical rubber slippers (flip flop) that has various colours. Price ranges from Rs.650 to Rs.750.These are not available in every foot ware shop,only in selected shops.(ODEL.NoLimit,Cotton Collection, etc.)
                                                A trusted source told me that it is a product of DSI, a local foot ware manufacturer.They use synthetic rubber which is cheaper than the natural rubber(no need to treat the synthetic rubber) and sells it  for a higher price where they can keep high margins                                                                                                                                             Arugam Bay has firstly launched in  Bangalore India  

and then introduced to Sri Lanka.How ever the brand has created a unique position in flip flop market in Sri Lanka.
DSI has created a new brand that can serve up market customers,which is a success.             

Launching  Arugam Bay in India..

Arugam Bay web site-

http://www.lovearugambay.com